Race video showcases Northallerton's big day
Published on Friday, 6th September 2019
A fast-moving video has been launched to capture all the excitement of the biggest sporting event in Northallerton’s history.
The three-minute film showcases the fantastic decorations being put up by shops and businesses to celebrate the arrival of the UCI Road World Championships on Wednesday September 25.
It’s also designed to encourage people to leave their cars at home and travel by train and bike as North Yorkshire’s county town prepares for the arrival of thousands of visitors from around the world.
The ‘Northallerton Welcomes the World’ video has been commissioned by the town’s Business Improvement District (BID), which is working with Hambleton District Council and Northallerton Town Council to promote this once-in-a-lifetime event.
It follows the journey rail travellers take from the station to the town-centre and shows business owners and staff proudly waving flags from some of the 40 countries expected to take part in the Men Elite Individual Time Trial.
The thrilling final shots feature professional bike tricks rider and local lad Joe Prattley performing in front of the Town Hall, watched by Mayor of Northallerton Cllr John Forrest, Chairman of Hambleton District Council Cllr Kevin Hardisty and Hambleton Portfolio Holder for Leisure Bridget Fortune.
“It’s a fun way to show off all the great work Northallerton is doing to prepare for the World Championships,” says BID Manager Graham Bell. “You can sense the excitement building in the town.”
Cllr Fortune said: “The people of Northallerton are really embracing this exciting event – with less than three weeks to go it is exciting to see so much shops and businesses ‘dressing’ for the race. We hope this film encourages lots of people to choose our market town to watch the world’s top cyclists.”
Around 90 businesses in Northallerton have adopted countries for the championships, and there are prizes for the best-dressed windows.
Joe Prattley will be performing in the town’s community event ahead of the main race on September 25. Situated at the north end of the High Street, it will also feature an Abba tribute act, a samba band from a local primary school and a guest appearance by the Yorkshire Vet, Julian Norton.
There will be a large land art display at Northallerton School and Sixth Form College, where a panel of eight students have picked a selection of designs developed by pupils at local primary schools.
The World Championships will be shown live on BBC TV. Tour de France 2019 runner-up and BBC Sports Personality of the Year Geraint Thomas is just one of the major stars expected to take part.
Watch the video at www.lovenorthallerton.com