Our aims and objectives are necessarily broad as they express what the Council is trying to achieve overall. These aims and objectives are developed in more detail through our individual Service Plans and are monitored through our performance measurement systems.

Our Aim:

"Making Life Better… Improving quality of life for all by providing high quality services to our communities and helping to deliver community needs."


Our Priorities

Prosperity - to develop communities that flourish without deprivation:
That sees full employment by investment in people and place
With accessible and varied transport
That together improves standard of living

Target areas: revitalising market towns, supporting tourism growth, creating the capacity for new and needed jobs, transport support

Health - to ensure everyone is able to enjoy and active life:
Through leisure & cultural opportunities (provision, participation and promotion)
Health and lifestyle improvement

Target areas: improving leisure opportunities, developing arts & cultural opportunities.

Safety - making people feel safer:
By reducing crime and the fear of crime
Providing help when needed to deal with identified community problems

Target areas: reducing crime, reducing fear of crime, dealing with local problems.

Environment and Housing - to enhance and environment that is attractive, clean and safe:
With complementary infrastructure
And access to quality and affordable housing

Target areas: Cleaner streets, more local recycling schemes, better housing, maintaining the character and appearance of the district, ensuring benefit take-up by those entitled.

Citizenship - Strengthening communities:
Supporting people to help themselves
Listening to the community
Leading to action by the council, communities and others

Target areas: Improving representative democracy, improving access to services and first time contact, supporting community based activity