New Lunch and Learn for Spring
Practical PR- learning to shout about your business!
Put simply PR is all about your profile- raising it, maintaining it and protecting it. Public relations can help your company grow and make a real difference to how your target market views you. It can even boost staff morale which can only be good for business. But what’s the key to successful PR? Anna Addison Associates can really help you to enhance your business and help you understand the evolving media and what it demands. The presentation will look at:
- What is PR and how does it work?
- Identifying a good PR story
- Writing a press release
Anna Addison, owner of Anna Addison Associates,
has over 15 years media experience, as a broadcast journalist for the BBC, in TV and radio, and then providing PR for a number of high profile companies. Self employed for over 10 years in Stokesley, Anna’s experience and contacts help her clients stand out from the crowd.
Practical Content Marketing: How to get customers to your website
Find out about the content that your online customers want and how they want it
In this session you will get the practical tools and how they work, so you can find out:
- What your customers are looking for
- The key words your customers use, so you can
- Create the content that your customers will find
Simon King, Communications & Marketing Officer, Enterprise Partnership, also has a media background, from print to TV. In his current role, he uses a mix of marketing activities to attract people to look at the www.businessinspiredgrowth.com website, and analyses what works and what doesn’t to continually grow the number of visits to the site.
Practical HR: How to tackle tricky staffing issues
Why are some staff a joy to have around whereas others seem to delight in being awkward, grumbling, confrontational or able to cast a negative mood over others? In this workshop we will unravel some of the reasons for such workplace behaviour and share practical advice so you can:
- Help to avoid staff problems developing
- Have those difficult conversations, and
- Understand what you can do legally and contractually when issues do arise.
Jane Coope, owner of HR Dept, Vale of York,
is a highly skilled and qualified HR specialist with over 25 years experience across all sectors and for the widest range of organisations - from household names through to start up businesses. Jane provides practical and pragmatic HR support tailored to the needs of each client.
The BIG Social Media Show - A brand new one-off event as part of the SFNY business support programme. This large event will take place at York Racecourse on Wednesday 26th November and will provide the region’s businesses with support and advice on: